Your business has the data.
Insigra tells you what it means.
Connect your marketing, sales and commerce data. Insigra analyses what changed, explains why it matters, and turns it into a clear business brief with actions you can take.
Good morning • Marketing Performance
Synthesizing data across Google Ads, Meta Ads Manager, GA4, and HubSpot CRM.
What happened?
Qualified leads increased 18.2% this week (318 vs 269) while blended Cost Per Lead decreased 11.4% to $39.15.
Why did it happen?
Google Search generated most of the efficiency gains through exact match non-brand terms, while Meta prospecting sets experienced creative saturation at 3.8 frequency.
Does it matter?
Yes. Acquisition efficiency improved without a corresponding decline in qualified lead volume, generating an incremental $45,800 in pipeline velocity.
What should I do next?
Shift 10–15% of incremental budget from Meta into high-intent Google Search ad groups and refresh video hooks over the next 7 days.
3,000+ connections to the systems your business already runs on.
One connection each. Insigra reads the data and does the analysis — you never build a report.
Google AdsAdvertising
Meta AdsAdvertising
TikTok AdsAdvertising
Pinterest AdsAdvertising
Snapchat AdsAdvertising
X AdsAdvertising
GA4Analytics
Search ConsoleAnalytics
Tag ManagerAnalytics
ShopifyEcommerce
WooCommerceEcommerce
BigCommerceEcommerce
HubSpotCRM
Zoho CRMCRM
Facebook PagesSocial
InstagramSocial
YouTubeSocial
MailchimpEmail
BrevoEmail
StripePayments
PayPalPayments
RazorpayPayments
QuickBooksFinance
XeroFinance
Google SheetsData
BigQueryData
MySQLData
PostgreSQLData
AirtableData
NotionDataPlus Salesforce, Amazon, LinkedIn Ads, Klaviyo, Slack and thousands more.
Browse all 3,000+ connectors→Most tools show you the numbers.
Insigra explains them.
Dashboards force busy teams to spend hours manually clicking through tabs, trying to figure out what went wrong. Insigra eliminates the interpretation burden.
Raw Metrics Without Context
- Dozens of disjointed charts across Google, Meta and CRM
- Requires manual spreadsheet exports and formula cross-checking
- No root-cause explanation or prioritized next action
Synthesized Meaning & Action
Shift 10–15% of incremental budget toward Search and deploy fresh video hooks to reset Meta audience fatigue.
Four questions.
One clear business brief.
Every analysis starts with the questions that matter to founders and business leaders.
What happened?
Identify meaningful changes in performance across all connected marketing, sales, and revenue channels.
Why did it happen?
Connect the dots across channels and systems to uncover the root causes behind metric movements.
Does it matter?
Separate important strategic business signals from transient daily noise and vanity fluctuations.
What should I do next?
Turn analytical findings into high-priority, concrete recommendations that drive measurable growth.
From raw data to business decisions.
Engineered to replace hours of spreadsheet crunching with clean, high-conviction business intelligence.
AI-Powered Analysis
Insigra identifies statistically meaningful changes across your connected data, filtering out temporary noise and random fluctuations.
Cross-Channel Analysis
Understand how different channels and systems influence one another—such as how paid social lifts organic brand search and email conversion.
Business Explanations
Move beyond disconnected numbers to understand exactly what changed and why it happened, written in clean, concise business language.
Action Recommendations
Turn analytical findings into practical, prioritized next steps with estimated business impact and required effort.
Automated Briefs
Receive concise intelligence briefs on your preferred schedule without spending dozens of manual hours assembling reporting slides.
Executive-Ready Reporting
Give founders, CEOs, and board members a crystal clear view of business health without overwhelming them with 40-chart dashboards.
From data to a business brief.
Every screen below is representative of the real Insigra analytical output delivered to your team.
Weekly Performance & Cross-Channel Pulse
The Key Finding
Lead volume gains this week were primarily driven by non-brand Google Search ad groups (+24%), which benefited from recent exact-match keyword pruning. Meta Ads CPA softened due to ad fatigue on the primary 30-second video hook.
See the brief before you connect your data.
Read a real example of how Insigra turns business data into concise explanations and recommended actions.
Marketing & Growth Executive Report
1. Executive Summary
Qualified lead generation rose 18.2% to 318 leads, while blended Cost Per Lead decreased 11.4% to $39.15. High-intent Google Search ad groups accounted for 78% of net volume gains, offsetting creative fatigue on Meta prospecting sets.
Net pipeline expanded by $64,200 while media spend was held steady at $12,450 (-1.2%).
Pruning broad-match keywords saved $2,800 in wasted spend, rechanneling into high-converting exact match ad groups.
Reallocate 12% of media budget from Meta to Google Search ($1,500/week) to capture 34% uncaptured search impression share.
One platform.
Multiple business analysts.
Dedicated analytical models trained on specific operational domains, from paid customer acquisition to sales pipeline velocity and commerce revenue.
Marketing & Growth Analyst
Understand cross-channel advertising performance, lead generation velocity, blended acquisition costs, and media budget reallocation.
- Advertising spend & ROAS shifts
- Lead generation & pipeline creation
- Cost Per Lead (CPL) & CAC trends
- Creative fatigue & keyword saturation
- Channel efficiency & marketing ROI
Sales Analyst
Understand deal stages, stage velocity bottlenecks, rep conversion rates, and revenue pipeline predictability.
- Pipeline creation & deal slip risks
- MQL to SQL conversion ratios
- Sales cycle length & stage stalls
- Quarterly quota forecast attainment
Commerce Analyst
Understand gross-to-net margins, AOV expansion, product inventory velocity, and customer cohort repurchase frequency.
- Store net revenue & discount leakage
- Average Order Value (AOV) bundling
- Customer cohort repeat cycles
- Stockout risk & inventory velocity
Built for people who don't have time to be analysts.
Engineered for high-output operators who need clear business context, not raw charts that require manual decoding.
Founder / CEO
“See what changed in the business without opening ten dashboards.”
Get a direct, unfiltered 3-minute executive summary every Monday morning with high-conviction next steps.
Head of Growth
“Understand acquisition performance and where to focus next.”
Instantly identify which channels have uncaptured search impression share and where ad creative is suffering fatigue.
Marketing Leader
“Replace manual reporting with clear performance intelligence.”
Save 6+ hours every week spent aggregating spreadsheet exports and explaining basic metric shifts to stakeholders.
Operations Leader
“Turn fragmented operational data into decisions.”
Reconcile ad spend against real CRM sales pipeline and ERP order velocity in a unified intelligence layer.
Data → Meaning → Decision.
One unified pipeline that turns messy multi-platform logs into concise, actionable intelligence.
Raw APIs, ad logs, transaction records, and CRM stages synced via OAuth:
Google AdsMeta AdsGA4 AnalyticsShopify StoreHubSpot CRMStripe BillingInsigra Analysis
- • Cross-system match
- • Anomaly detection
- • Root-cause reasoning
- • Impact scoring
Your data stays under your control.
Read-only analytical access. You stay in control of every connection.
OAuth 2.0 Connections
Connect directly via official Google, Meta, Shopify, and HubSpot OAuth workflows. You grant strictly scoped, read-only analytical permissions.
Zero Password Storage
Insigra never sees, asks for, or stores your platform account passwords. You authorise access directly with each platform.
Controlled Data Access
Our analytical reasoning pipelines query only the metrics needed for your executive briefs, minimizing data exposure surface area.
Clear Data Handling Policies
Your business datasets are never sold, rented, or used to train public multi-tenant AI foundation models.
Research-Grade Business Intelligence.
Insigra combines rigorous statistical modeling with deterministic reasoning to ensure every recommendation is mathematically grounded.
Noise Filtering & Significance
We apply confidence interval modeling to prevent false alarm reactions to normal intra-week sample variance.
Cross-Platform Attribution
Rather than trusting walled-garden self-reported conversion numbers, Insigra reconciles ad networks against CRM and backend order reality.
High-Conviction Actions
Recommendations are structured with priority level, implementation effort, and projected pipeline impact to guide immediate execution.
Stop interpreting dashboards.
Start making decisions.
Connect your data and let Insigra turn it into a clear business brief with actions you can take.